What it means
In Spoke's context, friction often appears in the logging flow: too many taps, too much delay, or too much uncertainty.
Why it matters
Even tiny workflow costs can compound until the user starts delaying the log or avoiding the tracker entirely.
Hydration is a useful example
Repeated habits like water intake expose friction quickly because each moment feels too small to deserve a heavy workflow. If logging a glass of water already feels annoying, the system is probably asking too much from the user.
Common confusion
Friction is not only about how hard the habit is. It is also about how hard the record is to maintain.
Read next
Go deeper with How to track habits without friction, Hydration, and Why water tracking breaks down.